Sunday, May 17, 2020

The Theory System Of The Term Self Extended - 3221 Words

1. Introduction This article will firstly generalize the concept and the theory system of the term ‘self extended’. Then how it influence the consumers would be analyzed by comparing behavior learning theory, motivation and involvement, together with value, attitude and personality. Finally, 4 advertisement representing 4 levels would be given. 2. Concept of Extended Self Briefly speaking, the concept of ‘extended self’ is the relationship between possession and sense of self. According to the opinions of Tuan(1980), ‘our fragile sense of self needs support, and this we get by having and possessing thing because, to a large degree, we are what we have and possess’ , people would commonly have the tendency to expand their sense of self to what they have, as these things are innate parts of their bodies. Such theory may be the most important and fundamental part to the consumer behavior researches and details of its structure are as followed. In the first section of the journal, Belk proves that possessions are important to sense of self by offering various evidences. First of all, the limited research of possessions in self-perception shows that possessions follow body part and mind in their centrality to self . In terms of the concept ‘extended self’, possessions include not only exter nal objects and personal possessions but also persons, places, group possessions as well as body parts and vital organ. According to McClelland(1951), those objects could be seen asShow MoreRelatedHumanistic And Experiential And Emotionally Focused Theories793 Words   |  4 PagesHumanistic/Experiential and Emotionally-Focused Theories Valencia W. Wright Marriage, Couple, and Family Therapy HUMN – 6356 – 3 Dr. Emmett Roberts Walden University March 20, 2016 Humanistic Theory is the main focus on self, which transcends into â€Å"you† and â€Å"your†, then it will be about your experiences. 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